Sep 16, 2015
Summary
Cathal outlines the four main types of intellectual property (IP), which are patents, trademarks, designs and copyright. Patents are designed to protect inventions; the way things work and what they do. Cathal addresses some common misconceptions about IP and how to leverage it as a business tool.
Sep 15, 2015
Summary
Kevin Kelly explains his groundbreaking Xceptional Execution formula for success in business. He tells us why some businesses succeed while others fail. Kevin finds success is usually achieved through the execution of a business idea rather than the idea itself.
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